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October 12, 2008

Putting The Carr Before The Hollywood

I love David Carr, but…

This week’s Media Equation column is actually pretty tone deaf about Hollywood right now.

The two people he quotes in the piece are amongst the most tone deaf in all the town. Peter Bart shows week after week that he is still living in the past, the only person with any access to information in all of Hollywood who not only didn’t know that DreamWorks was leaving Paramount as soon as they could, but that there were many good reasons to make the exit. Add to that John Lesher, who ascended to his job by losing $150 million in about two years at Paramount Vantage, a stat that puts him forever in the Hollywood record books.

But more significantly, he seems to be reporting on the spirit of Hollywood from the place where people still have their jobs and, indeed, can get away with thinking that getting the $2 coffee instead of the $4 latte is cutting back.

He does note the 4 Dependents that went down this year, one of them Lesher’s. But has he talked to ad sales at the NY Times, the LA Times or Variety to see how tight the studios have gotten this year? Has he noticed the paper billboards in town that still carry movie titles from months ago? Has he gone to a restaurant that lives off of Hollywood and that suddenly has tables available every night at 8?

There are always people who will work in this town… and they will be fine. But some simple reporting on the SAG standoff would show David clearly that the lack of a contract is being driven by desperation by the acting middle class and the lack of a strike is being driven by the same, short of one or two major issues that are enough to inspire desperate people to a work stoppage, the outcome of which they cannot be sure of in any way.

Geez… just turn on the TV and see Amy Ryan, one of the darlings of last Oscar season, doing an arc on The Office, having not found work on a studio-level movie since wrapping the next Paul Greengrass film last March.

I know writers who have a ton of work… and I know writers who have been completely marginalized by post-strike cutbacks.

Fox Searchlight might feel like they are in award season clover right now, but the two movies leading the way for them? One is a pick-up from Warner Independent that Searchlight passed on in the first place because it cost too much for their tastes and the second is a $4 million Toronto pick-up that was that cheap because so much of the film's rights had already been sold off to pay for the production. They have a full slate for next year, but going into August, they still had only ONE release for the entire fall/holiday season on the schedule. And that’s the mighty Searchlight.

No one in the executive ranks at Cinetic is missing meals or elementary school payments, but if you want to see a very successful organization scrambling to figure out how to bring their primary market back to life, take a look through their keyhole.

Even Disney, home of the talking animal, had massive staff cutbacks just a year or so ago, which is the only reason they aren’t doing it right now. More bodies are heading out the door at Paramount, Fox, and even the freshly funded DreamWorks. Companies that got big cash to launch less than two years ago are already in danger of going away. And the ones that continue on are forced to spend a lot on execs… and are trying to get by with junior staff so wet behind the ears that there are adult-diaper changing stations in the company bathrooms.

And if anyone thinks that someone who used to make $450,000 as an exec being forced to grab the job they can get at $250,000 because they have (expensive) house payments to make and private schools to keep their kids in, and premium prices to pay for their Prius that is replacing the BMW because that Lexus is too much now, is not dealing with real fears is fooling themselves. Yes, it's not moving into a one-bedroom rental after leaving your Beverly Hills mansion, and not many will shed tears for them, but even that fall to grace is a measurable adjustment.

And our friends at Variety, where they think people “not acutely conscious of what is going on in the rest of the world,” they are doing their best to add to the unemployment lines by offering discounts to ad buyers who will agree not to buy from their primary trade competition, The Hollywood Reporter, and who are demanding exclusives from studios in exchange for placement… all while they AND The Reporter are for sale because they have become dinosaurs before their time. (Never has having offices by the La Brea Tarpits been more ironic.)

Again, I think the world of Mr. Carr and I love the work he does from the vantage point of being a Hollywood outsider. He comes up with insights that those of us too close to the game fail to make. He also happens to be a true mensch and a man who, in his recovery from his own problems, shows a massive amount of empathy to others. But this time, he told the story from his chaise lounge at the pool (at his hotel or at Paramount) and missed the truth by the distance of Sony to Disney.

People in this town, in this business, are hurting. Not all of us fail upwards. Not all of us get the $10 million buyout and worry where we will get our next G5. Real people, people who live like David Carr lives, even working for one of the few great papers left, are in real trouble here… just like Manhattan… just like Minnesota… just like Atlanta… just like Denver… etc, etc, etc…

This industry in a massive transition and indeed, there is a lot of denial about just how bad things are and how much this industry has mortgaged its future, praying that the next movie bubble will be as big or bigger than DVD was. When the bubble burtst, there will still be $100 million movies made. There will still be million dollar salries for top execs, idiots and non-idiots alike. There will still be $30 million movie stars. But the new middle class will make less and still be endlessly squeezed so those on top can have their toys.

Let's not forget them.

Posted by dpoland at October 12, 2008 06:08 PM

Comments

"[T]hey are doing their best to add to the unemployment lines by offering discounts to ad buyers who will agree not to buy from their primary trade competition, The Hollywood Reporter…"

David, this is standard business practice in publishing, and has been for as long as I can remember, going as far back to my '70s salad days in Jackson, Miss., and Shreveport, La. Back in the day, when I was at the Dallas Morning News, the ad sales people used it against the Dallas Times-Herald. When I was with the Houston Post -- the Houston Chronicle used it against us. I have no doubt that the New York Times uses it against the NY Daily News, and the News uses it against the NY Post. I know it's difficult for you to resist taking a gratuitous shot at Variety whenever you have the opportunity -- but, really, it's as cheap a shot as any McCain has lobbed at Obama. Again, you're trying to make a standard (and, BTW, entirely legal) business pratice sounds like something nefarious. Shame on you. You're usually better than that.

Posted by: Joe Leydon [TypeKey Profile Page] at October 12, 2008 07:34 PM

You love David Carr? I am glad you do because the Texans offensive line NEVER DID! HIYOOOOO!!!

Posted by: IOIOIOI [TypeKey Profile Page] at October 12, 2008 08:38 PM

IO: Good one!

Posted by: Joe Leydon [TypeKey Profile Page] at October 12, 2008 08:53 PM

That was for you, sir.

Posted by: IOIOIOI [TypeKey Profile Page] at October 12, 2008 10:19 PM

The most memorable thing about the 1991 movie "Grand Canyon" was all the "for sale" signs everywhere in the backgrounds.

People don't read much here on the trains and buses, Bart's right, but they dip out of Sirius cable news into NPR while driving. It's all anyone talks about when they arrive. That, and how, and which, and what kinds of retailers may not survive to be able to advertise; and what the treasurers are doing.

Posted by: T. Holly [TypeKey Profile Page] at October 12, 2008 10:39 PM

SOMEONE NEEDS TO GIVE LEXG, THE MOST BRILLIANT WRITER, ACTOR, COMIC, AND INDUSTRY COMMENTER IN THE LAST 50 YEARS, A FUCKING 200 MILLION DOLLAR CONTRACT.

HIT ME UP ON MYSPACE AND WATCH THE LEXMAN TURN THIS TOWN AROUND.

I FUCKING SWEAR I AM THE MOST BRILLIANT ARTIST IN THE HISTORY OF THE FUCKING WORLD.

I AM GOD.

Posted by: LexG [TypeKey Profile Page] at October 12, 2008 11:51 PM

Joe -

I know you feel obliged to battle for your employer, but no one in publishing in this town has heard of anyone playing that game, at least not anyone who has been buying ads from the trades over the last decade or so.

You're "taking a gratuitous shot at Variety" comment is, in fact, ignorant and an overreach. Better to stick to what you know and not what you are guessing at.

You'll just have to believe me that I have not bothered to report many of Variety's anti-competition shenanigans in the last few years.

Last year, I can tell you that ad sales at Variety were pleased to be seen as predatory. And they have upped the ante this year in ways, as I say, that have been heretofore unheard of. That said, no one has bitten on this ugly offer, as far as I know.

Posted by: David Poland [TypeKey Profile Page] at October 12, 2008 11:54 PM

Lex... take a nap...

Posted by: David Poland [TypeKey Profile Page] at October 12, 2008 11:55 PM

"You'll just have to believe me that I have not bothered to report many of Variety's anti-competition shenanigans in the last few years." Well, no, actually, I don't have to believe you at all, because the world isn't always what you claim (or wish) it to be. And, besides, I've found too many examples of sloppiness and carelessness in your writing over the years to ever put a great deal of faith in your, shall we say, meticulous attentiveness to detail. I read this blog because it's good for laughs, and you can be very entertaining. But, frankly, if I want an authoritative source, I'll more likely consult Page Six.

On the other hand, you will have to admit that I have much more experience than you do in publishing, and what may seem extraordinary to you, given your lack of experience in this area, is business as usual to me. Mind you, I have no real connection with the ad sales people at Variety. (I'm way off in fly-over country, remember?) But I do know how things have operated at newspapers where I have worked since the 1970s, and at other newspapers where friends and colleagues have been employed. Again, what you are describing is standard operational procedure, and your outrage strikes me as pretty damn naive for someone who claims to be Mr. Insider. Gosh, next you'll tell me that some advertisers get group-rate discounts if they buy, say, 3 ads instead of 2. Or that, back in the day when the L.A. Herald-Examiner was in operation, the LA Times strong-armed its competition.

And by the way: You aren't still trying to maintain the myth that you're entirely unbiased in your reports on Variety and the NY Times, right? I mean, you're the guy who, not so long ago, was making an open pitch on your blog... excuse me, your website to merge with the Hollywood Reporter, right? Don't you think that might have at least a wee bit of effect on your credibility here?

Posted by: Joe Leydon [TypeKey Profile Page] at October 13, 2008 07:01 AM

Again, Joe... you have no experience in Oscar season ad sales. I appreciate that you have more history at more papers than I do. But continuing to try to smear me as naive on this is pretty lame. The LAT still tries to strong-arm competition. And I expect the behavior, in concept, from Variety. My concern is about the degree. (And your lack of interest in the primary story, given your experience, is surprising in comparison to your need to carry water for your employer.)

And that last bit is just stupid, Joe. "Entirely unbiased?" Never have suggested that about anything. But I am not in business with any of these companies and as far as I know, none of them have had any real effect on our business.

And the reason your whole schtick is nothing but smear is that you acknowledge that you know little to nothing about the ad territory in Hollywood. And you don't suggest that anything I have written about weak reportage by Variety, The Reporter, the NYT or anyone else is factually inaccurate. You are attacking me, not the fact. To quote "the kids" (of 5 years ago), don't hate the player, hate the game.

What's most disappointing is that you, an aggressive liberal and supporter of the underdog, is so willing to look past the principle regarding an overdog trying to damage underdogs and all the already-tenuous jobs held in those underdog companies. Desperate times...

Posted by: David Poland [TypeKey Profile Page] at October 13, 2008 07:47 AM

Am I wrong in thinking that Amy Ryan's stint on The Office will earn her more money, and be seen by more people, than just about any movie she could justly hope to appear in these days?

Posted by: jeffmcm [TypeKey Profile Page] at October 13, 2008 12:23 PM

I'm sure you're right, jeff. She's great, but it's not like the studios are interesting in finding a good lead for her (or practically any other non-A-list actress). And who knows, she may have turned down some lame wife/gf part in a big studio film to take that excellent Office role.

Posted by: yancyskancy [TypeKey Profile Page] at October 13, 2008 12:46 PM

"The Office" would be so much better if they ditched that "Jim and Pam" bullshit. It's not the fault of the actors, who are likeable enough (though Braff-esque Krasinski probably would be pulling hotter chicks than Fischer.)

But it just has that whole ROSS AND RACHEL vibe, like it's in there for all the fat Midwestern office temps who write Jimmy Fallon fanfic while waiting for Star to play their request of Matchbox 20 "3AM."

I do like Amy Ryan though. Personally, if I were a working actor, I'd rather be 20TH BILLED IN A CLINT, RIDLEY, MANN or VAN SANT movie than the STAR of a sitcom, but that's just me.

And PETER BART OWNS.

Posted by: LexG [TypeKey Profile Page] at October 13, 2008 01:07 PM

A minor, maybe nitpicky point, but: Variety is not my "employer." I am a free-lancer, and Variety is one of my clients. I do not represent myself, and have never represented myself, as an employee of Variety, just as I have never represented myself as an employee of MovieMaker magazine or The Houston Chronicle, or any other client for whom I currently free-lance, or have free-lanced in the past. I do not speak for any other these publications, nor am I empowered to do so, and the views I express are my own, and not necessarily theirs. I am not an "employee" of "At the Movies," either, even though I have appeared twice on that program.

Posted by: Joe Leydon [TypeKey Profile Page] at October 13, 2008 01:10 PM

I think you're right about The Office Lex. As someone who's watched the American version from the beginning, it has not been as enjoyable since Pam and Jim got together.

Posted by: Stella's Boy [TypeKey Profile Page] at October 13, 2008 01:11 PM

I wouldn't be copping to that last one, Joe... it shows a McCain type of flawed judgement.

As for Variety, fair enough. But just as I expect to get a rage fit from Drew anytime AICN is mentioned in a negative way - even, as Variety was mentioned in this case, it is a minor part of the discussion - I expect you to defend Traditional Media a good 90% of the time, often with a finger wagging in my direction.

As for Amy Ryan, I don't think there is anything wrong with her working or working on a popular show. My point is that she has not enjoyed the kind of film push that she might expect after the kind of excitement that built up around her last year. I don't think there would be anything wrong with her going to Broadway either, but it's not where the brass ring that gets held out on these occasions was supposed to lead.

Posted by: David Poland [TypeKey Profile Page] at October 13, 2008 02:01 PM

the market has changed. There's no denying it. The financing model is going to become much more drastic, a fine line between the mega budget and the modest budget. Hollywood has an issue with change. They only know of one way to do things, and as the game has changed, they cling to old ways. Someone will be bold enough to reshape things, but no one wants to be first.

As for Amy Ryan, what should she be starring in? She was in a really good movie that very few people saw and got a deserved oscar nom for her work. It wasn't the kind of crossover hit that gets actresses lots of offers. The Office is a perfect fit. It keeps her in the hipster loop. She's fantastic in the role, and it's a show that is enjoyed by a key demo and constantly focused on with a fervent following as well as a revolving door of top directing talent.

How many TV Shows do you know that have Harold Ramis, Joss Whedon, and JJ Abrams stopping by to do episodes.

Looking at what's in production heat, what do you think Amy Ryan should be doing?

Posted by: anghus [TypeKey Profile Page] at October 13, 2008 03:16 PM

And Amy Ryan, great as she is, isn't going to be offered the same roles as an Amy Adams or an Ellen Page.

Posted by: jeffmcm [TypeKey Profile Page] at October 13, 2008 04:12 PM

Putting Ellen Page in the same sentence as Amy Ryan or Amy Adams is a sin, although i agree with you.

They are two different categories of casting. I just think Ellen Page is the most limited of actresses. I think Amy Adams is leaps and bounds ahead of her in terms of talent.

If you want to see how bad Page is, watch her on SNL. Not an ounce of life behind those eyes. Seems like it can be created with the right director, but she lacks natural chemistry. If you want to see the polar opposite, watch Anne Hathaway. I realize that live comedy is a different animal entirely, but you can see what is real talent and what is manufactured on set.

Posted by: anghus [TypeKey Profile Page] at October 13, 2008 04:24 PM

"...when I was at the Dallas Morning News, the ad sales people used it against the Dallas Times-Herald. When I was with the Houston Post..."

And every time I pick up a copy of the Post or the Times-Herald today, I think about how ineffective such tactics were.

Posted by: RDP [TypeKey Profile Page] at October 13, 2008 08:43 PM

RDP: You have made my point: Those tactics were effective, which is why they were used. I've been on the winning side, I've been on the losing side. Such is life.

David: Look, the new guys on "At the Movies" need time. I'm old enough to remember when Siskel and Ebert were new kids on the block. I'm not saying the Bens will ever reach the same level. But dissing them after just 7-8 weeks is, I think, a bit premature.

Posted by: Joe Leydon [TypeKey Profile Page] at October 13, 2008 09:00 PM

Ben Lyons seems like a cool dude. Mank is growing on me.

They should bring on that Govinididinidinddnindi Murty chick who hosted with Roeper once. She could be part of the roundtable with Leydon and that IFC knob. She's some kind of mega-neo-con, but is TOTALLY smoking hot, which seems to be the requirment of the middle chair.

Joe, what's the thinking of having one of the two HOSTS sit out the Roundtable section?

Bizarre.

Posted by: LexG [TypeKey Profile Page] at October 13, 2008 09:11 PM

LexG: I have nothing to do with the planning of who sits where. They just call me up and say, "Hey, Mr. Has-Been/Never-Was Nobody, you wanna be on the show with some bright young up-and-comers this week? We'll cut you a check if you say yes." And, of course, I say: Dear God, yeah.

Posted by: Joe Leydon [TypeKey Profile Page] at October 13, 2008 09:20 PM

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