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February 11, 2009
Why The Trades Are Fading: Reason 237
How many online surveys - a form that legitimate surveying companies don't seem to be able to comprehend is much less reliable than old school outcalling surveying - have we seen come and go over recent years?
And who sees The Hollywood Reporter as an investagative organization, seeking deep insight into Hollywood's future?
And who - outside of Wall Street firms who are often equally or more clueless - is going to drop $950 to read what they have to say about it all?
You have to know what your brand is... and what it is not.
The problem these days is - and not just with the trades - is that being what you are may no longer be enough to stay in business.
Posted by dpoland at February 11, 2009 11:45 AM
Comments
At the risk of stating the obvious, you do realize that Nielsen and The Hollywood Reporter share the same owner, right? This is just an example of cross-branding. I don't see what the big deal is.
Posted by: gradystiles ![[TypeKey Profile Page]](http://www.mcnblogs.com/thehotblog/nav-commenters.gif)
at February 11, 2009 05:31 PM
David, I think you are confusing cause and effect here.
This is not WHY the trades are fading but rather a symptom show that they ARE faiding. Even taking into the account the point that Grady made.
Posted by: Roman at February 11, 2009 10:31 PM