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May 18, 2009
The Hangover Shows Us Its Package
Posted by dpoland at May 18, 2009 04:19 PM
Comments
Dear Warners:
I know you are great at marketing your films, but, Christ almighty, can't you finally stop handing out these worthless promo bags to journalists? How much money are you wasting when you aren't even moving the dial one centimeter? Is it because you need to keep your vendors happy? Fuck your vendors and fuck your idiotic pre-millenial mindset. I have friends who've been laid off at WB this year. Friends, this is what your studio is spending your former salary on.
Posted by: Wrecktum ![[TypeKey Profile Page]](http://www.mcnblogs.com/thehotblog/nav-commenters.gif)
at May 18, 2009 08:58 PM
When he has a point. He has a point. This is ludicrous in the 21st century. Poland does not need this shit. Only contest winners at radio promos need this shit. Why they would waste the time and money on Poland of all people with this swag is pretty damn funny.
Posted by: IOIOIOI at May 18, 2009 09:45 PM
More Bradley Cooper. Who is this guy's agent, Barack Obama?
Posted by: LexG at May 19, 2009 01:48 AM
i never used to fancy bradley cooper but he looks better to me lately for some reason, i think he's scruffier now or something
Posted by: leahnz at May 19, 2009 04:15 AM
Warner's only made about two billion dollars off one film last year. To quote Lumbergh, things are a little tight.
Posted by: christian at May 19, 2009 10:34 AM
I get the stuff because you get to see the stuff. And I think that the value of that is real to the studios, though they don't all play this game.
Thing is, this box would have been more valuable a month ago, before the buzz and the screenings.
I have been singing the theme of Land of The Lost for almost a year. The Sleestak t-shirt was too small for anyone I know, but still, clever.
Warners didn't "make" a quarter of that on TDK, christian. Not that a few hundred million is chump change. But remember, the firings started on the heels of Batman and the New Line shutdown, just months before. Things are tighter than you seem to think.
But marketing and publicity matter and must continue if they want to stay in the business of wide releases. So... while IO may have a point conceptually, the cost of getting me to write about this movie in some context other than a review is something measured and measured and measured again by studios... much like the amazing cost of ComicCon, for instance. All part of the same effort.
Posted by: David Poland at May 19, 2009 01:10 PM
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