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June 05, 2009
Box Office Hell has a hangover
Posted by dpoland at June 5, 2009 01:08 PM
Comments
This weekend certainly is Box Office Hell:
Product Placement
Name-Checking
TV-Based
Sequel
Name-Checking
Name-Checking (on an arthouse/upmarket title)
I'll be vegging out at home, thank you.
Posted by: Chucky in Jersey ![[TypeKey Profile Page]](http://www.mcnblogs.com/thehotblog/nav-commenters.gif)
at June 5, 2009 05:13 PM
Will you be rocking back and forth on your stool under the exposed overhead lightbulb muttering to yourself about name checking and cutting up whores?
Posted by: The Big Perm at June 5, 2009 05:47 PM
Maybe movies shouldn't be marketed at all. Just title them something like "Sony Romantic Comedy 2nd Quarter 2009" or "WB Potential Superhero Tentpole #012946B." And when we go to the box office, we determine what film we'll see by spinning a big wheel.
Posted by: yancyskancy at June 5, 2009 07:58 PM
I should be sleeping, but whoah....Steve Mason is hearing that The Hangover did $17 million on Friday and that Land of the Lost did $8 million. Those are actually about the reverse numbers I saw each of those doing - guess Warners did a hell of a job marketing this thing and that reviews did make a difference. Hangover could possibly do $45 million - who would have thought that????
Meanwhile, he's projecting a good hold for Up of about $13.5 million, so it's going to be very close between that and Hangover - matinee's could make the difference.
Posted by: Geoff at June 5, 2009 10:16 PM
Damn! But you know what made the difference here? A favorable review by Joe Leydon in Variety. Yeah, that's the ticket.
Posted by: Joe Leydon at June 5, 2009 10:32 PM
LOTL looks like ass and the reviews are fairly terrible. Good for the public.
Posted by: christian at June 6, 2009 01:44 AM
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