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July 09, 2009

Another Not Terribly Informative Ticketing Press Release From An Electronic Ticket Seller

Please scroll down for the latest news on Harry Potter 6 (opening Tuesday night at midnight), currently representing 65% of sales on Fandango and our fastest ticket-seller of the year.

Bruno, which opens tomorrow, is our second top-seller of the week, currently representing 19% of our ticket sales. We surveyed more than 1,000 Bruno moviegoers to find out who they were. Among the findings (as of 8:00 a.m. PT this morning):


91% had seen Borat, and 69% call themselves Sacha Baron Cohen fans.
75% said they would like to see a feature film starring Cohen’s TV character, Ali G.
65% viewed the MTV Movie Awards stunt with Eminem & Bruno, while 46% of those viewers say the stunt made them more interested in seeing the Bruno movie.
62% said it would not decrease their enjoyment of the movie if some of Bruno's “real people” sequences were actually “staged.”
54% of the respondents are female; while 81% or respondents are 34 or younger.

Fandango is currently offering free Bruno ringtones (includes “Dolce & Gabbana – Hello?”, “Vassup?” and his trademark song, “In Oder Aus”) for Bruno’s advance ticket buyers on the site (offer details can be found at http://www.brunomobile.com/fandango).

Please call us if you need more Bruno survey data or the latest Harry Potter info, or if you’d like to interview Fandango COO Rick Butler on the latest ticketing trends.

All best wishes, Harry Medved 310-954-0461 (harry.medved@fandango.com)
Melinda Petrow 310-954-0278, ext. 231 (melinda.petrow@fandango.com)

'Harry Potter' Mania Grows, With Nearly 500 Showtimes Already Sold Out on Fandango

LOS ANGELES, July 9 -- Fandango, the nation’s leading moviegoer destination, reports that nearly 500 showtimes of Harry Potter and the Half-Blood Prince are sold out across the country.

The sixth Harry Potter movie currently represents:

Fandango’s fastest-selling title of the year;
65% of daily ticket sales on Fandango;
The biggest Harry Potter film yet for the company, at this point in the film’s sales cycle; the sixth Potter is selling twice the amount of tickets that the fifth Harry Potter movie sold at the same point on Fandango.

According to an ongoing survey of Fandango moviegoers planning to see the movie:

82% have viewed Half-Blood Prince trailers or clips online.
52% said they found the story’s darker elements most appealing, while 15% picked the romance and 9% picked the comic, lighter elements.
48% selected Emma Watson as the Potter lead actor most likely to become a major movie star in the next five years; while only 9% picked Rupert Grint and 43% picked Daniel Radcliffe.
47% of parents say they’re more comfortable letting their children see the latest Harry Potter movie due to its PG rating (the last two Potter movies were rated PG-13).

“There’s considerably more interest in the Half-Blood Prince because of pent-up anticipation from moviegoers originally expecting to see it last November,” says Rick Butler, Chief Operating Officer of Fandango. “Fans have been literally waiting two years for this installment."

Posted by dpoland at July 9, 2009 01:47 PM

Comments

Just curious David, you've rightly scorned this kind of info in the past yet here you are (admittedly semi-sarcastically) joining in. Have you had a change of heart or are you just surrendering to the fact that people like to know this stuff for some reason?

Posted by: Craig Kennedy [TypeKey Profile Page] at July 9, 2009 02:25 PM

Let me second that by asking what it is that we (Hot Blog readers) are supposed to gather from this? Are we supposed to be shocked? Because it's like reading a press release from Coke that says "Pepsi sucks!" We all know that it's not to be taken seriously - is there a large contingent of people somewhere who don't already have this awareness?

Posted by: jeffmcm [TypeKey Profile Page] at July 9, 2009 02:50 PM

If there IS a contingent, large or otherwise... something tells me they aren't reading this blog.

The funny thing is, this is the only place I ever see (or even hear about) these Fandango press releases...

Posted by: Mr. F. [TypeKey Profile Page] at July 9, 2009 03:01 PM

Yes.

Posted by: jeffmcm [TypeKey Profile Page] at July 9, 2009 03:05 PM

They're spreading. Finke seemed to start it, but more and more outlets are buying into the frenzy.

Posted by: Craig Kennedy [TypeKey Profile Page] at July 9, 2009 03:11 PM

Ahhh, I get it. I popped over to her page and there it was. I didn't have that context but now it makes sense.

Posted by: jeffmcm [TypeKey Profile Page] at July 9, 2009 04:58 PM

Ditto for me -- apparently I need to be reading more Finke!

Posted by: Mr. F. [TypeKey Profile Page] at July 9, 2009 05:15 PM

no one needs to be reading more Finke.

Posted by: anghus [TypeKey Profile Page] at July 9, 2009 05:36 PM

It started with Anne Thompson, actually, long before Nikki started running the releases. And they get quoted as news all over the place.

I would be just as interested if some people felt that, in context, this qualified as "news."

But I run them now and again to point out that they are, in fact, press releases with a very narrow offering of perspective.

Posted by: David Poland [TypeKey Profile Page] at July 9, 2009 06:28 PM

A lot of people reading Finke or Thompson or whomever might be surprised to learn the info comes from a press release and isn't just dug up.

The information is factual and has some interest, but as with all press releases you have to ask who is releasing the info and why. If you don't know it's a press release, you can't ask that question.

Posted by: Craig Kennedy [TypeKey Profile Page] at July 9, 2009 07:16 PM

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