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Apple has the best quality because it uses Quicktime. But you don't embed Quicktimes. You can create a plug-in player, like I do, and you do with the DP/30s.

DP please post the AVATAR/DOWNFALL mashup. Without a doubt the funniest spin on that popular viral and even better it nails the cameron cool aid cult to a tee.

Every lame whine about the material, JBD. Pass.

Can somebody translate DP's above post into a complete sentence?

This seems like an identical cut (with the change of release date only). I find it odd that they are even bothering with this much at this point. It's half a year away - give it a rest for a little while.

It's basically the same thing. Maybe there's a little less fire. I saw this one before The Goods and G.I. Joe this week, and sensed it was a little different from the first trailer that debuted, except I think it still said October on it. Either way, Par is trying a little too hard. This could be a Sixth Sense type hit with word of mouth. They don't need to force it so hard. People will come to Leo. Don't give 'em a reason not to.

The trailer gives away waaay too much.

i love loony bin movies almost as much as werewolf flicks

"Can somebody translate DP's above post into a complete sentence?"

Really?

Sometimes you fully earn IO's nickname for you.

J-Mac, here's your translation:

lame = Jeff Welles
whine = already posted
material = the clip
pass = and I don't read him.

Does it still give away the twist?

Does mentioning there's a twist give away the twist? Yes.
(And I think the only people watching the trailer who will realize it gives away too much are folks who've read the book, which I'd recommend, by the way.)

I have not read the book, and yet I too feel that the trailer gives away too much information. Doesn't help that I've seen the thing in front of almost every single movie this summer. I get it. Leo's like a rat in a maze. I get it.

@leah re: looney bin pics. Then being a kiwi you would have liked to have seen Alison Maclean follow through with her remake BEDLAM for Scorsese.

DP thats never stopped you from posting ancient embeds before. I guess Crows right.

http://www.youtube.com/watch?v=JAPyipuT-Jg

He may have spent too much time underwater.

I don't know chris...if the twist is that it's all in his head and he's not really a detective or something, that seems really obvious from the trailers. And the fact that every other thriller since Sixth Sense has ended in some variation of that.

More like Shitter Island from the looks of it!

Sorry, Storymark. I don't remember IOI's nickname for me (the last one I can remember is 'that guy who is a douche') but I guess I like people to express themselves in sentences that have both a subject AND a predicate.

(Correction: that should have read 'That guy. Who is a douche'.)

Jeff, I had no idea what the motherfucker tried to imply with that sentence either. So I got your back on this one. Also, really David, that's the worst Chucky impersonation ever.

JBD: totally, that would've killed. what ever happened to it, anyway? i thought it was 'thunderbirds are go!' and then, pfft

Both guesses about the twist (BigPerm, Leo) are incorrect. But my point is that the marketing isn't pushing the twist because the marketers, for once, realize it's more fun for audiences not to know there's one coming so they spend the whole movie wondering what it is. I have no idea if the movie will be good (or even faithful to the book), but I'd bet money it'll be more fun if people don't obsess about the twist. Or know about it.

@Leah. From look of the H2 twitter buzz, it sounds like Rob Zombie's reign of King was a very short one! LOL

Maclean had quite a few feature projects on the boil at one stage. I think she ended up becoming jaded in development hell. Something must have happened after Jesus Son where she decided to shift into the security of free and cable tv. She pops up in those Projections books a lot. She was well connected.

BEDLAM was on the Val Lewton laserdisc box set and I remember thinking that the conceit is so simple yet ingenious it'd be perfect for an update. Then I saw GOTHICA..?!!?

Apple has the best quality because it uses Quicktime.

Quicktime is just a container format, it has no real bearing on quality -- Apple's stuff looks good because it's hi-res H.264. Youtube supports H.264 too but it tops out at 720p :(

I'm not sure what your point is, JBD.

Yeah... I do my best to create workarounds. But there is no upside to anyone in that being done. Studios can still give exclusives, if they think there is a real benefit, but embeds that showcase their material in the best way should be the first issue.

With this one, there is both a Paramount branding and a link to the website... neither of one is on other kinds of embeds.

The lines being drawn around content control is the next big issue on the web.

DP : a miscommunication. We were talking about two different things. I was talking about the Hitler/Avatar trailer and you were talking about Shutter Island.

Ah...

I was on the same page as JBD (if it matters).

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