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So do you think marketing films on social networks is effective or not?

I'm thinking it is as long as there is a sustained and coordinated effort.

I also think it's silly that everyone's ignoring MySpace even though it is still the second biggest social network in the world.

Any more insight/updates on this?

More Disney

Not a happy answer for current staff (especially those let go today) at Disney... but not many surprises in the most recent shift either.

The one question that remains is who takes the top marketing job. It smells like there will be another non-movie person coming in. But if they are looking for the top available players...

1. Valerie Van Galder - She just left the worldwide marketing top slot at Sony and is not likely to be anxious to jump into another one where she would have to build from the ground up.

2. Terry Press - She could quickly recreate the DreamWorks team after having shown a lot of skill building the DreamWorks Animation brand as well as the main studio. On the other hand, a bit old school and carries a lot of studio relationship baggage, for better or worse.

3. Megan Colligan - Can she get out of Paramount? Her position was threatened at different points over the summer, but she, her co-president Josh Greenstein and the whole team just kept delivering. Still, things are dicey over there, Colligan is young and willing to experiment, and would be ready for a big challenge in a stable environment... if her contract can be cracked.

4. Marc Shmuger - Highly unlikely... and might be seen as damaged baggage, even if a step back into marketing would be humbling and show a real interest in rebuilding his personal brand.

Did the timing of the Adam Fogelson rise at Universal - the timing of which made little sense in the context of the studio in light of the Comcast situation - have something to do with a hard charging offer from Disney? Could be. But he's not going anywhere now. Either are Nancy Utley, Marc Weinstock, or Sue Kroll. There are always rumors about Tony Sella and Pamela Levine, but I don't see that happening either.

Again, it smells like we'll have a new marketing chief from the cable or broadcast ranks. Certainly, we'll know before the princess kisses that frog.

And congrats to Oren Aviv - who by the way, came up with the concept for National Treasure - for hanging in... it looks like he will be the continuity for Bruckheimer and all the other ongoing production. He's a sunny side up guy... and I expect he will be running - really running - some other studio before 2014.

Almost done on the exec level... bloodshed down below to come...

@sharonfranz: Twitter and Facebook are seen as more grown-up than MySpace. It doesn't help that MySpace is now part of the News Corp. (Murdoch) empire.

Speaking of Disney, their web address for "The Proposal" redirected to a MySpace page.

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