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November 20, 2009
Who Says Gossip Doesn't Pay?
When writers, particularly on the web, are accused of quid pro quo on ad sales, I don't like it... unless there seems to be a clear correlation. After all, having an ad sales division is quite unusual for websites that aren't under major corporate ownership and everyone needs to eat.
But when the first and only mention of Epix on your blog is unsubstantiated gossip claiming to know of fear in the heart of the direct competition of one of the sources that both constantly feeds you scoop and is one of the corporations partnered in Epix... and then the ads show up shortly thereafter... especially when most studios won't buy ads on your site with a 10 foot pole... hmmm...
Of course, we have ads on MCN for The Hurt Locker and we are promoting a Hurt Locker screening coming up Monday... but the ads have been up a lot longer than its been since we booked the film. Is that the same thing?
Truth is, we sell all of our awards ads in advance of content rolling out. And I don't think we have ever had ads sold or withdrawn over editorial content over these last seven years. I don't think anyone has even mentioned it as a threat or a joke.
But y'all can judge for yourselves.
Posted by dpoland at November 20, 2009 11:15 AM
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